Client: RLF  Location: Orlando, FL  Services: Branding, layout, photo refinishing

Client wanted to go “old school” with mailed postcards, but to avoid immediately going into the trash, the directive was to create a collectable. Photos were converted into a duotone and a colored bar was added along the side with marketing buzz words. Postcards were to be kept in a sleeve so that the bold colors would help viewer pull the card of interest. The backside of the postcard featured 4 additional images of the project, brief description, and area to write a personal message.